Cut Anthuriums back in the spotlight!

Cut Anthuriums are making a real comeback! Leading designers and major brands are increasingly featuring these elegant flowers in their collections. At the recent World Cup Floral Art in The Hague, cut Anthuriums took centre stage—clear proof that these floral beauties are back in vogue.

Converted department where Chrysanthemums have been replaced by cut Anthuriums.
Converted department where Chrysanthemums have been replaced by cut Anthuriums.

Their renewed popularity is also reflected in production. Growers are investing heavily in their crops, and across the world, new greenhouses are being built or existing facilities converted for the cultivation of cut Anthuriums. A fine example is a recent project in Italy, where two hectares previously used for growing Chrysanthemums are now devoted to producing a wide-ranging selection of cut Anthuriums.

Significant investments are also underway beyond Europe. Globally, new projects are emerging that contribute to the growth of this remarkable segment. In short, cut Anthuriums are on the rise—both in the market and in the greenhouse. This is not entirely unexpected, given the opportunities in organic cultivation, a lower footprint, and also a good yield per plant for this beautiful crop.

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