Myplant & Garden
This year, we participated for the first time in the 10th edition of Myplant & Garden in Milan, where we seized the opportunity to strongly promote cut Anthurium.
The fair offered a diverse impression of the green sector, ranging from ornamental horticulture and floristry to tree nurseries and landscaping. The cut‑flower section was more compact than at Northern European trade fairs, yet it still attracted considerable attention. Visitors responded enthusiastically to the demonstrations, which were introduced for the first time this year. The displays showcasing cut Anthurium in wedding settings generated significant traffic and clearly demonstrated that cut Anthurium is a highly popular flower.
